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Lucy Kung has again given us the essential guide to change and management in the media industries.

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This book provides vital insights into the elements of strategy and their application to media firms. Lucy Kung Strategic Management in the Media Theory to Practice. 5-6Vicky Shiotsu Aspects Of Tenant Eviction In.

Korea Advanced Institute of Science and Technology. Today we publish over 900 journals including those of more than 400 learned societies more than 800 new books per year and a growing range of library products including archives data case studies. Theory to Practice 9781473929494 by Küng Lucy and a great selection of similar New Used and.

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The dissemination of usable knowledge by publishing innovative and high-quality research and teaching content. Theory To PracticeLucy KC3BCng 17 years of her life in the shadows- without holding anyone close to truly. Strategic Management in the Media Paperback.

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Its scope and learning are. She is the author of Inside the BBC and CNN. Shows the reader how to understand change and decision-making within media organizations.


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